Tuesday, April 27, 2010

We wanted to make change affordable

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Now that Ujjaini's trust was won, the next important step for SIFE HRC volunteers was to collect funds to buy solar lamps to light up the village and seek a vendor who would provide them with these lamps at a reasonable cost.

They accidentally chanced upon a social entrepreneur, one Mr Kumar -- who is quite secretive about his identity and has requested these students not to reveal more about him -- who agreed to sell them at a nominal cost of Rs 3,650 per unit that would include one LED-powered lantern, one tubelight, one battery encased in a protective cover, two solar panels and wiring.

"To light up entire Ujjaini comprising 111 households at the cost of Rs 3,650 per unit we needed Rs 4,05,000, a rather difficult task for us college students," says Jyotirmoy.

They had never engaged in this kind of money-raising exercise, but it had to be done. Going to corporates would not have been of much help because these students only had a noble idea with no history, no record, nothing that could prove their sincerity and ability to execute a project of such enormity to corporate bigwigs.

"Why would anybody give us that kind of money?" they would often think aloud at their meetings to brainstorm over ways to raise money.

As they say, adversity is the father of all inventions, so these college kids, facing a financial crunch, started thinking about their strengths. After a few days they got their Eureka moment. They were 6,000 students in all and if each one of them contributed even Rs 10, they thought, they would have made a small beginning.

"At the very next moment we came up with a slogan: Rs 10 for light," says Abhinav.

"We could have easily gone to rich bakras in our college and they would have donated us the money we wanted. But we wanted to make change affordable," says Jyotirmoy, elaborating on the fact that they wanted their entire college to partake in this noble affair without burdening any one student.

They had heard a lot of young people in their college talking about bringing in change so they thought their idea could give the youth in their college a chance to become part of that transformation.

The idea was to make all feel proud about their little contributions. "Let's not make even a peon feel that just because s/he is a peon s/he cannot help bring about real, meaningful change in our society," says Afsheen.

"If anybody can afford to save Rs 10 every day of the year s/he could easily muster the Rs 3,650 needed to buy one unit of the solar lamp," says Prachi.

All the students from junior as well as degree colleges came together and unanimously decided to work on it. They wanted to experience the thrill and joy of getting something beyond a college award or a passing certificate.

They wanted to prove a point to all those (read: government, corporates) who always talked about improving the lives of the backward and the disadvantaged, who have the money to bring about that change but have not brought about the change they could.

"We wanted to prove a point that if students of one college can collect the money and light up a village, what kind of tremendous change can corporates and governments bring about given the resources they have," says Afsheen.

Image: Clockwise from top: SIFE HRC volunteers installing solar lamps and tubelights inside a tribal's home; Volunteers with Rs for light placards.

Today tribals know us as the light people

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SIFE HRC, established in 2008, was initially concentrating more on urban projects. But soon the volunteers felt the need to glance at exploring sustainable business models for rural development as "a majority of Indians still live in its villages".

"So when we got a list of dark villages from TERI we randomly picked up one village that was populated and without any kind of guidance took a car and wandered into the forests to find Ujjaini," says Abhinav, Jyotirmoy's classmate.

After coming back from Ujjaini they decided to work on a five-point transformation model that was scalable and could be applied to any dark village in rural India.

This five-point plan would look at a holistic solution to transform rural lives and provide for:

  • Solar electrification
  • Health and sanitation
  • Education
  • Economic upliftment and
  • Social development

"Phase I of Project Chirag is to electrify dark villages using solar lighting because achieving the remainder of the four points in the transformation model depend on lighting up villages first," says Prachi, a third-year commerce student.

During their trip to Ujjaini the students found that the tribals spent a lot of the day, their productive period, going into the forests to collect firewood to light up their homes or cook food.

"So we thought introducing solar lighting would help them use their time productively," explains Prachi.

Why government is important

While their motive was noble, it wasn't going to be an easy task. They knew that the key to Project Chirag's success lay in winning the tribals' trust. After all, they were the biggest stakeholders in the entire exercise and making them understand the benefits of Project Chirag was very crucial for its implementation and further spread.

Hence they needed somebody who would introduce the SIFE HRC volunteers to the tribals and act as a facilitator. With the help of their college principal they managed to get an appointment with Jayant Patil, Maharashtra's rural development minister who, after listening to their five-point transformation model, was mighty impressed and helped them touch base with deputy COO of Thane zilla parishad, Deepak Waigankar.

"When we went to Ujjaini with him we understood how important he was, for the villagers gave us a grand welcome," says Pawan, a second-year commerce student, talking about how they managed to break the ice with Ujjaini's inhabitants. That meeting, which also included Ujjaini's gram sevak and block development officer, helped these students establish trust among the tribals.

"Obviously, they would feel more comfortable with the involvement of a body like the zilla parishad (a local self-government organisation) rather than dealing directly with a bunch of enthusiastic students who were total strangers to them," adds Prachi.

No matter how good their ideas were, they could not execute them without the help of the existing government machinery. Only after that were the people receptive of their ideas and plans.

"Today they know us by our faces and call us the 'light people'," says Prachi, a third-year commerce student, with a big smile.

Image: Clockwise from top left: SIFE HRC volunteers training village women in using soil to make artefacts; Training to make garlands; Installing solar panels; SIFE, HRC volunteers at Ujjaini; Villagers register for light by paying Rs 500.

These college kids want to light up 'dark India'

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Prasanna D Zore

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Mohan Bhargava, the reel-life NASA scientist portrayed by Shah Rukh Khan in Swades who lights up his native village using hydro power can take a walk. A bunch of young college students -- no scientists, these -- have done the same in real life, in a simple, innovative way through their passion, innovation and ingenuity.

The striking part, though, is the speed with which they have executed their idea. They conceptualised it on January 11, 2010, and by March 12 had accomplished their task of lighting up 82 out of a total of 111 homes in a tribal village in Thane district of Maharashtra.

What's praiseworthy is that in less than 100 days a group of 250 college students managed to win the faith of the tribals -- without which Project Chirag (more about it later) would have been a "super flop" -- raised a "humongous amount of money" (their own words), selected a vendor who gave them the technology to produce quality solar lamps, trained a disadvantaged section to assemble the lamps, trained their own volunteers to impart training to the assemblers, transported and installed solar lamps in this village and sold these lamps that costs them Rs 3,650 a piece for just Rs 500 to make Project Chirag a reality.

In doing so, they have created a value chain of several disadvantaged communities -- both rural and urban -- that has the true potential to transform the country's landscape.

According to some estimates, approximately 400 million people in India do not have access to electricity and it is this gap these students aim to bridge.

With guidance and encouragement from their college professor Pratibha Pai and principal Indu Shahani (who also happens to be Mumbai's sheriff), more than two score students of HR College of Commerce & Economics lit up Ujjaini, a tribal 'dark village' deep in the forest, spread across a radius of two km and made up of 111 households, barely 110 km from India's financial capital Mumbai in Wada tehsil in Thane district.

Rediff.com met five of these activists -- Jyotirmoy Chatterji, Prachi Bali, Abhinav Mehra, Afsheen Irani and Pawan Bhatia (all under 23 years of age) -- in their college canteen to discuss Project Chirag started by the Students In Free Enterprise, HR College.

Project Chirag

"A village that does not have any source of electricity or does not have even one electrified household. is a 'dark village'," explains Jyotirmoy, a third year commerce student and president of SIFE, HRC.

"Project Chirag is about lighting up rural life using clean and sustainable solar energy," he says.

And these volunteers chose Ujjaini out of a list of 30 dark villages in Thane district that the Tata Energy Research Institute provided them with "because the tribal folks here have never seen light in their entire life".

The solar lamp unit is a portable LED (light emitting diode) device that comprises a solar lantern, a battery inside protective casing, a tubelight and two solar panels that capture sunlight and convert it into light energy.

"All one has to do is put two panels on the rooftops of these tribal houses where one can get maximum sunlight, connect the wires coming out of these panels into a battery which in turn energises the tubelight and lantern and they are ready to go," says Afsheen, a second-year student at HRC who has trained many tribals in Ujjaini to work on these lamps.

Image: Clockwise from top: A grandmother with impaired vision excited that her grandson can finally experience light; A happy Ujjain family; Tribal children reading a book under solar lamps.

Photographs: Project Chirag